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Does Staging Properties Pay?

There is something to be said about a neat , tidy  and cozy looking house when buyers are sorting through house after house looking for their perfect home. Whether you’re the buyer or seller of a property, Staging is something that should be kept in mind to successfully move the property.

Seriously, there is something cold about an empty, un-lived in  house. The property could be painted impeccably and meet every possible standard a family has and yet feel cold and bare  when potential buyers are walking through the home to imagine themselves living there. You can easily overcome this by contacting a local furniture rental store and picking out furniture that will match at least the primary rooms of the home in order to make the home appear warm and cozy.

Staged properties sell 78% faster than un-furnished properties. A faster sale reduces the risk of a price reduction and potentially increasing your profit margin. Home Buyers have a difficult time visualizing how a room would look furnished. People tend to see things as they are not versus how  they could be. They have a tough time imagining  the size of a space without furnishings. A modest investment in Home Staging will not only help the home to sell it but it also helps it to sell faster and often for more money.Developers have long been known to furnish and decorate model homes in order to entice buyers and it works. Many buyers would purchase the model over the empty property when give an opportunity.

Traditionally, builders have hired interior designer or decorators to create their models. But a recent trend has many builders and investors hiring home stagers to prepare their models because they are finding it more cost effective.
Home Stagers use rental furniture and accessories. Home builders can save a bundle by not having to out-right purchase all of the required showroom pieces. It also solves the problem of having to store or sell the furnishings and accessories later.

The primary rooms that you will want to appear ‘lived in’ are the living room, dining room, master bedroom, and all bathrooms. These are the rooms that essentially sell homes and it is important to make them appear neat, spacious,orderly, and well cared for. If you have the funds for every room in the home then by all means do so. It is a huge selling point, particularly for those who are trying to sell homes quickly. If the home doesn’t sell after the first three or four months, then you may want to remove the ’staging’ furniture in order to eliminate the expense. I would strongly encourage you to keep this furniture as long as the home is being shown fairly regularly though.

You want to create an atmosphere of warmth and comfort. This means you want to have prints on the walls, mirrors, plants, and pillows. You do not have to purchase items particularly for this process. You can use things from your own home in order to establish this atmosphere of  comfort. Be sure not to use sentimental favorites or very valuable pieces, as not all people who will view the property being sold will appreciate those items.

Other things that may help an empty home sell are scents. There is nothing quite like the smell of cookies in the oven or flowers in bloom to make a home feel ‘homey’. These scents can be easily obtained using  incense, scented candles, potpourri warmers,  fresh-cut flowers, and the like. Be mindful to use the scents in moderation and not over power the space or it can have the opposite effect.

Having some fragrance in the home also eliminates the problem of an empty house taking on that ‘empty house’ scent after a while.

The short answer to the question of whether or not staging sells real estate is “yes”. Staging a home can absolutely lead to a higher offer and a quicker sell, even in today’s market.

To Stage or Not To Stage…You be the judge.